Steve Jobs, speaking at the D8 Conference, thinks Apple is naive, because one day they read that Flurry analytics detected them testing new iPhone and iPad devices by getting developers to put code in their apps that send geolocation and other data from customers back to Flurry. They don’t ask customers for consent, violates Apple’s privacy rules. It “pissed Apple off”.

Even with iAds coming up, Apple won’t block other advertisers but they’ve decided analytics can only be used for advertising, not to be sent to 3rd parties for sale and for leaking Apple technology. (Steve was fiery mad!)

No excuse not to ask a customer for consent to send private data. Maybe after Apple calms down they’ll talk to some of these analytics firms, but it won’t be today.

Video after the break! (Again, fiery mad!)

Steve Jobs at D8 video: on iAds and how Flurry made Apple furious is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog

Making ads enjoyable would be a huge step forward for the often interruptive and annoying industry. But can Apple do it?

[Image via GDGT]

Apple shows off iAd mobile advertising platform is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog

MediaPost reports that Apple is getting ready to announce a mobile advertising service (potentially called iAd) to Madison Avenue on April 7.

[It's been] described as “revolutionary” and “our next big thing” by Apple chief Steve Jobs, according to executives familiar with the plan.

Madison Avenue as a venue sounds more like an industry insider pre-briefing than a public coming out party, similar to how we heard big media companies were approached about the iPad before Apple did their keynote song and dance. If it is as expected, based on Apple’s Quatro Wireless purchase and designed to give developers an easy, elegant way to monetize their iPhone, iPod touch, and iPad apps then we’d expect a more public presentation to follow — iPhone 4.0 SDK Sneak Preview Event perhaps?

And, of course, this would bring Apple fully into competition with Google and their recent AdMob acquisition. Much as Google’s Android and Chrome OS-combo was a gut punch to Apple’s core business, this uppercuts Google right in the mobile ad revenue choppers.

Hey, maybe that’s what Steve Jobs wanted to tell Eric Schmidt yesterday over coffee…

[Thanks to everyone who sent this in!]

Apple to Unveil Google-Competing iAd Mobile Advertising Platform on April 7? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog