Jan 5 2010
Boom Town: Apple Buying AdMob Competitor Quatro Wireless
Boom Town claims several sources have confirmed that Apple is getting into the in-app advertising business by buying AdMob competitor Quattro Wireless for $275 million.
Since Apple currently dominates the mobile app space, bolstering their cut of profits with a cut of in-app advertising is likely good business for them. It’s all about the eyeballs, and [...]