Apple to Unveil Google-Competing iAd Mobile Advertising Platform on April 7?
MediaPost reports that Apple is getting ready to announce a mobile advertising service (potentially called iAd) to Madison Avenue on April 7.
[It's been] described as “revolutionary” and “our next big thing” by Apple chief Steve Jobs, according to executives familiar with the plan.
Madison Avenue as a venue sounds more like an industry insider [...]
Apple to Unveil Google-Competing iAd Mobile Advertising Platform on April 7? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
Boom Town: Apple Buying AdMob Competitor Quatro Wireless
Boom Town claims several sources have confirmed that Apple is getting into the in-app advertising business by buying AdMob competitor Quattro Wireless for $275 million.
Since Apple currently dominates the mobile app space, bolstering their cut of profits with a cut of in-app advertising is likely good business for them. It’s all about the eyeballs, and [...]